Public relations and social media are both vitally important to your success, whether you’re an individual or a small business. The world needs to know about what you do, how passionately you believe in your cause, and how talented you are at what you do — and unless you tell them — or allow them to find out in some constructive way — how will they know? Becoming more effective at public relations and social media will see you building and nurturing a community of like-minded others, and taking your rightful place in the world, with a larger base of those who know about what you do and are aware of your abilities. It’s a way to build credibility, visibility, and attract more clients. It’s also a way to have a larger impact on the world in which you live, starting with where you are right now.